Everything Identra shipped in H1, in one place.
Solutions • Marketplaces

Balance conversion and risk for every side of your marketplace.

Build trust and protect your marketplace with identity verification that's tough on fraudsters but easy on your users, sellers, and couriers.

MARKETPLACE_TRUST_ENGINE_v1.0
AUTO REVIEW

Select a marketplace role scenario to simulate live verification:

Trusted by top global marketplaces & platforms

EtsyGET YOUR GUIDEfiverr
GLOBAL SCALE

Say "yes" to more users with global verifications and screenings

Verify more individuals and businesses with verification flows that dynamically adjust friction based on users' risk signals. Automatically route users to different checklists based on geolocation, language, and threat indicators.

Dynamic Verification Path

Auto-routes to minimize abandonment

Verification FrictionStandard Fast-Track

User is on local cellular connection. Bypass secondary database check.

ACTIVE PREVENTION

Protect your platform from bad actors

Trigger safety mechanisms like reverifications and list screenings at any point of the customer life cycle. Collect and compare user data over time to prevent account takeovers, detect duplicate devices, and minimize account sharing.

Life-cycle Safety Triggers

Block duplicate accounts & takeover attempts

Device Fingerprint12 duplicate match
Re-verificationTriggered on payout
CENTRALIZED CONTROL

Consolidate and automate all your identity processes

Build and launch faster with a comprehensive platform and custom automation rules. Adapt to new compliance requirements like the INFORM Act, DAC7, and DSA by adding new workflows seamlessly without engineering resource locks.

Automated Workflows

Visual canvas for complex routing

On High-Value Seller Registration:
1. Extract Tax ID (EIN) & check IRS register
2. Match global PEP and sanctions list
3. Generate compliant DAC7 seller log
Comprehensive Feature Suite

End-to-end trust tools for peer-to-peer marketplaces

Government ID verification

Collect and verify your choice of government-issued IDs across 200+ countries and territories, then ensure the ID photo matches the selfie for added assurance.

Background checks

Integrate criminal background and motor vehicle records (MVR) screening to onboard trust-safe couriers and service providers.

Regional database verifications

Verify collected and extracted PII against authoritative databases and issuing sources across 40+ countries.

Risk signals

Automatically collect risk signals like VPN, residential proxies, and browser configuration to detect sophisticated bad actors.

Duplicate account detection

Proactively block users whose device fingerprints or PII match existing profiles to prevent promo abuse and multiple signups.

Global business registry verification

Verify the business name, registry ID, registration address, and active status of merchant and seller entities.

Document collection

Collect and extract insights from business licenses, bank statements, and utility bills using robust OCR parsing.

NFC verification

Verify passports and e-IDs globally via NFC technology for extremely high-assurance onboarding.

VAT verification

Verify the VAT number of European merchant entities directly through official regional tax systems.

KYB-KYC FlowEtsy Seller Protocol
EIN Business StatusMatched
IRS verificationPassed
INFORM Act logCreated

Automate compliance dynamically

Implement ready-to-use policy checklists for local, state, and international compliance regulations.

Start your custom marketplace demo

Tell us a bit about your marketplace platform, and we'll configure a tailored sandbox workflow for your exact business model.

Know Your Seller (KYS)

Seamlessly collect, verify, and monitor business entities and individual merchant data to establish platform legitimacy.

INFORM Act compliance

Automate compliance requirements for high-volume third-party sellers on retail and peer-to-peer marketplaces.

DAC7 & DSA compliance

Ensure perfect alignment with European tax data collection rules and digital service act provider reporting requirements.

IRS 1099 verification

Directly check W-9 and tax identification information against official government registration lists.

Right to work checks

Perform rapid localized employment and document verification screenings for on-demand couriers and gig workers.

Multi-sided trust layers

Secure buyers from scammers while enabling high-volume merchants to withdraw funds safely without high friction.

Explore more of Identra's identity platform

Verify merchants and sellers behind them with integrated KYB-KYC.

Build dynamic age assurance flows.

Ready to get started?

Build bulletproof marketplace trust and compliant partner onboarding.