We’re building a more human internet
Lead by serving
Listening, respect, and humility in support of others.
People first
Decisions that protect and support our customers, their users, and our team.
Work in public
Sharing early and often to create an open space for questions and collaboration.
At Identra, we're united by our desire to continue improving and use these values as our guiding principles.
People first
We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
Pursue relentlessly high standards
We hold ourselves to a high bar today — and an even higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
Lead by serving
Leadership requires listening, respect, humility, and a commitment to helping others. We lead by supporting and teaching each other, and backing up our words with actions.
Work in public
We share early and often to push our work forward, creating a space where it's ok to ask questions and show unfinished demos instead of waiting for a perfect spec.
Start small, think big
Starting small allows us to provide value while learning lessons without losing sight of our vision.
Speed is not a tradeoff
Going fast doesn't mean our quality has to suffer. Instead, we focus on being efficient while continuing to operate at a high level.
Our Journey
From the belief that online identity should be safer, more human, and easier to trust, Identra has grown into a platform that helps teams verify users and reduce risk at scale.
The Beginning
Identra began with a simple goal: make identity verification more reliable, accessible, and human.
Laying the Foundation
We built the foundation of a flexible identity platform that brings document checks, biometrics, and risk signals into one flow.
Research & Development
We expanded passive signals, graph analysis, and developer tooling to help teams respond to faster, more sophisticated fraud.
Next Chapter
Identra will continue extending adaptive identity infrastructure for teams that need trust decisions in every critical moment.
In the press
For press inquiries or media assets, please contact us at pr@withidentra.com
AI is making the internet's bot problem worse. This $2 billion startup is on the front lines
You can't stop generative AI fraud—but you can keep the criminals guessing
Founders Fund values identity startup Identra at $1.5 billion
Identra lands $50M for identity verification after seeing 10x YoY revenue growth
Identra raises $17.5 million to verify identities without humans in the loop
Our investors
Identra is grateful to be backed by industry-leading investors and advisors who share our long-term vision of humanizing online identity.
Founders Fund
Lead Investor (Series C)
Coatue Management
Lead Investor (Series B)
Index Ventures
Lead Investor (Series A)
Meritech Capital Partners
Growth Stage Partner
Bond Capital
Late Stage Investor
Venrock
Seed / Early Stage Partner
Interested in joining our team?
Check out our open positions and learn more about life as a Personerd, including benefits, perks, and how we collaborate to build a better web.